Launch your Etsy Success into a Thriving, Independent Business
Use your current success on Etsy to catapult onto your own website, get free from platform dependence, deepen customer loyalty, and grow the business your way.
+100% Revenue
1 Week Launch
+20% Conversion
Shop owner,
You saw a need, seized the niche, and built a thriving business on Etsy.
But success comes new challenges. Competitors shooting up, algorithm changes, changing fees—it all feels unpredictable. You're at the whim of the platform and nervous about having all your eggs in one basket.
Etsy is an amazing place to start, but your own site is the best place to grow. It's the house you own, instead of rent. Your traffic, your customers, your profits. A canvas to launch new product ideas, develop diehard fans, and grow your way.
But building momentum can be tough and it's easy to leave money on the table with subpar funnel. That's where Wand comes in. Ecommerce expertise, constant work, and a partnership to help you win.
You've got the rabbit. I brought the hat. Let's make magic.
Connor @ Wand
First Etsy helps, then it hinders
Platform dependence
Big fees and forced costs
Increasing competition
Limited customer connection
Total reliance on Etsy means it controls your business
Every policy change, every algorithm update, every new competitor can impact your bottom line. You're at the mercy of a platform you don't control.
Unexpected policy changes can disrupt your entire business model
Algorithm updates can tank your visibility overnight
Your hard-earned customer base belongs to Etsy, not you
Fees & mandates are eating your profits
As your business grows, so does the chunk of your revenue that goes to Etsy. What seems manageable at first can become a significant drain on your profits. Especially compared to what you'd save with Shopify on the same sales.
10% worth of fees add up quickly as you scale
Advertising costs can cut deep into your margins
Mandatatory off-site ad might not be the best use of your marketing dollars
*numbers for a business with $120k/revenue and 150 products
Competitors, copycats, and price racing to the bottom
As your niche grows, so does the competition. Designs get copied and discounted. Your forced to drop prices to stay competitve. Meanwhile, visitors don't see your brand, they see comprable products and ever-bigger bundles. Staying ahead requires constant vigilance and innovation.
New sellers enter the market every day, often undercutting on price
Copycats can replicate your products, eroding your unique value
Limited customization options make it hard to differentiate your brand
Build a world-class funnel that reliably turns traffic into customers
Full control over your business
Unlimited growth potential
Deeper customer opportunities
Higher profit margins
Customer centric
Data driven
Incremental improvements
Product led
Full stack services targeted to your needs
Grow Traffic
SEO Content
Paid Advertising
Affiliate Program
Referral Program
Increase Conversion
Optimized Design
Professional Branding
Product Reviews
Advanced Variants
Live Customization
Popup + Lead magnet
Abandoned Cart Emails
Welcome Emails
Larger Orders
Dynamic cart Incentives
Product Bundling
D.I.Y Bundle
Upsell & Cross Sell
Bulk Discounts
Done for You Customization
Higher LTV
Paid Membership
Seasonal Marketing
Automated Emails
Continual A/B testing
Analytics & reporting
Kickstart growth with foundational strategy & site upgrades
There are so many things we can do, it can be overwhelming. That's why we start with a clear progression designed for quick impact then steady growth
Create a ecommerce roadmap from insights
We start by diving deep into your business, identifying opportunities for growth and optimization. Once we're dialed into your goals and customers, we conduct a through audit of the website with commentary on UI/UX, copy, functionality, and more.
Launch a world-class site in weeks
We meld your business goals and brand with ecommerce brand practices to create a beautiful, conversion-focused site. All core ecommerce functionality, core pages, historic Etsy data, and more
Add advanced functionality for specific needs
Customize your site with powerful features designed to drive growth.
Strong launch and consistent improvements, on autopilot
All projects have two main phases: LAUNCH & GROW. Launch is the initial sprint to understand your business, identify immediate upgrades, and implement the changes. Once the site is in a good place, we transition to GROW. There, we improve site performance on a monthly basis with an all-encompassing retainer or specific deliverables like A/B testing, SEO, or Site Maintenance.
Kickoff + Strategy Docs
Start with a one hour Discovery call to dive into your current business and ideal future. From there, we draft core strategy documentation to guide all decisions going forward: Brand Brief, User Persona, Journey Map, and Funnel Outline.
Essential Ecommerce: Design
Once you've approved the strategy docs, we'll move through a full design process to ensure a brand-forward, user friendly, and conversion-focused design. Moodboards, sitemap, wireframes, hi-fidelity—each step builds on the previous in a steady, sequential process. We don't move on until you're happy.
Essential Ecommerce: Development
Once the design is approved, we move into Shopify for development. If you're coming from a different platform, we begin by syncing all historic data like reviews, products, and customers. From there, we build out all pages, flows, and functionality. After several rounds of testing, the core site is ready to launch.
Power Up Implementation
Once the core site has been built, we look at what additional functionality you want and that would most empower your business. Robust welcome email flow, better lead magnet, affiliate network, etc. We design, develop, and launch week-over-week to continually powerup your site.
Ongoing Growth & Acceleration
Once we've upgraded the whole site, keep us on as your personal growth team to maintain everything and improve every step of your funnel.
Growth Retainer. Continuous optimization and support
A/B Testing. Refine your site based on real user data
SEO Content. Improve your organic traffic
Analytics, Maintenance, Updates, and More
+97%
Home Conversion
Clear plans for fast action
No more scope creep, confusion, or surprises. Once we understand your business needs, we give fixed scope, turkey packages designed to give you everything you need and nothing you don't.
Trusted by a few of our favorites
+100% Revenue
We helped Minter & Richter grow their monthly revenue in 18 months over 100% using tactics impossible on Etsy.
Common questions
We'll develop a strategic plan to gradually shift focus to your Shopify store while maintaining your Etsy presence. This includes creating exclusive offerings for your Shopify site, implementing a customer migration strategy, and optimizing both channels to complement each other rather than compete
While every business is unique, most of our clients see improvements within the first 30-60 days. However, building a strong, independent e-commerce presence is a long-term strategy. We typically see significant growth 3-6 months after launch, with January (your peak season) being a potential breakout month
Our SEO strategy would focus on long-tail keywords and creating valuable content that positions you as an authority in the travel agent template space. We'll also implement technical SEO improvements and build a backlinking strategy to boost your site's authority over time.
We understand you're juggling multiple platforms. Our goal is to minimize your time investment while maximizing results. We'll handle the heavy lifting of site optimization and growth strategies, requiring only necessary input from you for key decisions and approvals.
The savings can be substantial. While Shopify has its own fees, they're generally lower than Etsy's, especially as you scale. For a business doing $120k in annual sales, you could save thousands in fees. We'll provide a detailed breakdown during our audit phase